Last Thursday the gorgeous Jacques Vert flagship store in Birmingham’s Grand Central hosted an evening of shopping and fizz as it showcased its key looks for the upcoming party season. A sort of early Black Friday, there was also a massive 30% discount on the night, which was a tempting incentive to snap up a series of gorgeous looks. I went along to check out this season’s style and to get a better understanding of why Jacques Vert is no longer just the destination of choice for ‘Mother of the Bride’ outfits.
Jacques Vert is a British High Street icon. The company was originally founded in 1972 by Jack Cynamon and Alan Green, two tailors from the East End of London. In 1977 they created a fashion range, combined their names and added a French twist (Jacques Vert is just so much more sophisticated than Jack Green) creating the Jacques Vert brand and public company. The brand is synonymous with quality, I collect piece of the brand from the 1970s and 1980s and they are still so washable and wearable due to the excellence of the design and fabric. But in recent years Jacques Vert has taken a new direction, it is no longer just about beautiful occasion wear, the coats, day time looks and party frocks are also very important to a brand that has moved with the times. Mother of the Bride is not forgotten, but she may have to share the space with her younger daughter now.
There are some really lovely, stylish pieces both in store at Jacques Vert, and online ad they show that the brand is able to cater for a gamut of style and taste. In particular, the retro inspired Lux Moonlight prom dress, and the off the shoulder velvet dress that could have come from Princess Diana’s wardrobe, are absolute winners. At the opposite end of the spectrum, the crepe cowl dress is a perfect day dress that would work for the office or the boardroom.
Jacques Vert is already embracing Black Friday with all their deals now available in store and online. Click here to visit Jacques Vert online.
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