Dettol Baby Blanket Campaign

Dettol has recently launched a special Baby Blanket Donation charity campaign, with the aim of highlighting the dangers of bacteria on blankets, along with the sad statistics which reveal that there is a real shortage of baby blankets available to infants born to disadvantaged families. Dettol ambassador Rachel Stevens from S Club 7 launched the campaign by donating the first blanket to the cause.
1fc1f640-4ee5-11e4-9225-f5e325cb307f_01-Dettol-BlanketThe Campaign is one that will resonate with mom’s everywhere. Dettol and Rachel are encouraging mums across the UK to get involved with the campaign by donating their own babies blankets. The message is “keep the memories, not the bacteria”. Blankets can be donated by Freepost. Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need. In addition to the blankets, Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks, to raise much-needed funds for UK families with children who are affected by serious illness or disability. Parents are encouraged to show their support for the campaign by sharing stories, memories and pictures of their baby blankets on social media.

Joe with daddy and his first baby blanket

Joe with daddy and his first baby blanket

This is a campaign that really gets to the heart of being a mother. We all have special memories of bringing our pressure bundles home wrapped in a blanket. We used blankets to nurse our babies, to keep them soft and safe, to cuddle and comfort them and just enjoy their closeness. It is awful to think some families live in the sort of poverty that denies their babies the basics like hygenically clean blankets. And the hygiene is super important. Lab tests commissioned by Dettol show that baby blankets can  carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces. This is pretty horrifying stuff in the 21st century.

My Baby Blanket Memories




Rachel Stevens says: “The Dettol Baby Blanket Donation really resonated with me as a mum. I remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That’s the reason why I’m supporting the campaign, asking mums to donate blankets to those in need so that those babies don’t miss out.”

Blanket donations will be collected until the end of December. Memories can be shared with @DettolBlanket #sharethememories or on Dettol’s Mission for Health Facebook page. For full details on how to donate please visit

4 thoughts on “Dettol Baby Blanket Campaign

  1. Helping disadvantaged families with babies is a great initiative. Though there are different levels of cleanliness, and a bit of germs is actually good for building babies’ immunity.

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