Loving the Joe Browns Collection at Kaleidoscope

You know that feeling you get when you’ve been waiting for a very exciting event, and suddenly you realise it is just days away? You start to get excited, and also not a little bit panicked in equal measures. Well, that is exactly how I am feeling at the moment, because next week I am due to attend my first Britmums Live, an event which promises to be a great mixture of brands, bloggers, keynote speakers and interesting exhibitors who hopefully will give me lots of hints and tips on how to become a better blogger.

I am lucky enough to be part of this great event because I have been chosen for Britmums sponsorship by key British retail brand Kaleidoscope. Kaleidoscope is one of the UK’s most successful mail order services, with a huge online following too. I t offers fashion and style for all occasions, as well as a great range of affordable homewares. One of my absolute fave lines from Kaleidoscope is Joe Browns for casualwear, a collection that could be described as festival style for adults, cool casual daywear with a slightly bohemian twist.

Joe Browns totally redefines casual daywear. Avoiding the cliché that casual dressing means jeans and a t-shirt, it offers pretty prints in soft crisp cottons, dresses that work perfectly for the school run on warm summer mornings, skirts that have a vintage 1970s vibe, evoking classic Laura Ashley and Bill Gibb, and even 1950s Riviera print styles that would be the dress that you would need on a summer vacation. Clearly Joe Browns has much to offer, and with affordable Prices and sizes up to an 18, it is a collection that is definitely worth a look.

I truly love this unique and pretty collection – it is one of those where I would just love to buy EVERYTHING. You can check out more of the great pieces at Kaleidoscope – it is well worth a look.

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