M&Co are celebrating the shift dress this Spring

The shift dress is a design classic, an item of clothing that never dates and certainly never goes out of fashion. It first gained fame in the 1950s and 60s, when shift designs by Norman Norell, Lily Pulitzer and of course Givenchy, were worn by Audrey Hepburn, Jackie Kennedy and Jean Shrimpton. The simple design and clean lines of the shift made it a design that still remained vibrant and important even as the 1960s began to swing – the hemlines were just raised a little.

The design gained shoulder pads in the 1980s, and then worked with the minimalistic style of the 1990s, being the last fashion favourite of Diana, Princess of Wales. In face, the shift dress was the fashion item of the 1990s, being worn by Posh Spice aka Victoria Beckham in the Spice Girls Wannabe video, and it was also a favourite of Kate Moss and the late Carolyn Bessette Kennedy.

And it shows no signs of going anywhere soon. No modern-day fashionista worth her salt would be without this wardrobe classic. Mollie King, Amal Clooney, Victoria Beckham and Kate Moss have all been seen wearing the style staple to great effect. Whether it be in the guise of a little black dress, a pretty floral shift, or a bright, colour block number, the shift is perfect for so many occasions, and looks great whether teamed with flat sandals, stiletto heels or chunky heeled boots. High Street favourite M&Co have a gorgeous range of shift dresses this season, so if you are thinking of adding one to your wardrobe, this would be a great place to take a look.


Classic Shift Dresses

Annex - Hepburn, Audrey (Breakfast at Tiffany's)_02

Audrey Hepburn in Breakfast at Tiffanys



Jackie Kennedy in Lily Pulitzer



Jean Shrimpton



Princess Diana wore a lot of shift dresses in 1996/97



Posh Spice



Kate Moss and Johnny Depp when they were the most gorgeous couple in the world


12. carolyn bessette kennedy jfk jr

John Junior and Carolyn Bessette Kennedy



Amal and George Clooney



Mollie King



Modern day Mrs Beckham still loves a shift dress.



Kerry Washington


Shift Dresses at M&Co

So Jackie Kennedy…

Jacquard shift dress Details http://www.mandco.com/jacquard-shift-dress-yellow/121369500600008.html Product Number: 121369500600008 Colour: YELLOW £45.00 click to visit M&Co

Jacquard shift dress

Floral print shift dress Details http://www.mandco.com/floral-print-shift-dress-white/121430600300008.html Product Number: 121430600300008 Colour: WHITE £39.00 click to visit M&Co

Floral print shift dress

V neck shift dress Details http://www.mandco.com/v-neck-shift-dress-yellow/121370900600008.html Product Number: 121370900600008 Colour: YELLOW £35.00 click to visit M&Co

V neck shift dress

Floral print shift dress £35.00 click to visit M&Co

Floral print shift dress

Embellished floral shift dress £45.00 click to visit M&Co

Embellished floral shift dress

Diamond print shift dress £39.00 click to visit M&Co

Diamond print shift dress

Check print shift dress £39.00 click to visit M&Co

Check print shift dress

Textured shift dress £22.40 Was £32.00 click to visit M&Co

Textured shift dress
£22.40 Was £32.00

Guipure lace shift dress £85.00 click to visit M&Co

Guipure lace shift dress

Floral jacquard shift dress £75.00 click to visit M&Co

Floral jacquard shift dress

To view all the M&Co dresses, click here.

Further Reading

Brilliant blog posts on HonestMum.com



9 thoughts on “M&Co are celebrating the shift dress this Spring

    • Floral is just the perfect choice when the sun is shining. Thanks for commenting.x

    • Think we all love a nice shift dress, especially in summer. Thanks for commenting.xx

  1. I absolutely adore shift dresses. The structured shape and lines fit my style and my personality. I would never have known about this otherwise so thanks. Great post!


    • They are so easy to wear and such a classic shape aren’t they – I love them too.x

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