Christmas in July has been and gone, with Selfridges once again pushing the boundaries when it comes to unusual Christmas campaigns. This year the theme is a mystical, celestial one, with the title being ‘Journey to the Stars’ and the focus being the Christmas star, linking collections to astronomy, astrology and spirituality.
This theme led to a truly magical press day, with an abundance of midnight blue and silver when it came to fashion. Handbags from the likes of Vivienne Westwood, Alexandra McQueen and Marc Jacobs all tied in beautifully with the theme, and astrological star sign jewellery from Tatty Devine is sure to be a popular Christmas gift this year. Other favourites include a stunning clutch from Edie Parker emblazoned with shooting stars, the moon and Saturn – just so lovely and perfect for Christmas party season. There are also specially designed dresses from the likes of Elie Saab and David Koma. These took pride of place on the fashion displays that lit up the Old Selfridges hotel.
As well as stunning fashion and jewellery, the beauty was pretty special too. Charlotte Tilbury seemed to delight all my instagram feed with a Magical beauty book, while Alphabet bags are sure to have another sell out on their hands with their star sign beauty bags which will retail at just £15. Ciate calenders are always big news and I love the Mini Mani Month.
As ever with Selfridges at Christmas, personalisation is a big story. Everything from perfect Tea Mugs from Treat Republic to personalised tweezers from Tweezerman can be found this year.
The final link to the stars is sure to have lots of little (and not so little people excited). To tie in with the opening of the new Star Wars film, Selfridges is launching an instore collaboration with Disney that will bring toys, fashion, jewellery as well as instore experiences (Jedi training anyone???)
I can’t wait until Christmas!
More images from the Press Event.
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