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Selfridges Christmas – Journey to the Stars
Christmas in July has been and gone, with Selfridges once again pushing the boundaries when it comes to unusual Christmas campaigns. This year the theme is a mystical, celestial one, with the title being ‘Journey to the Stars’ and the focus being the Christmas star, linking collections to astronomy, astrology and spirituality. This theme led to a truly magical press day, with an abundance of midnight blue and silver when it came to fashion. Handbags from the likes of Vivienne Westwood, Alexandra McQueen and Marc Jacobs all tied in beautifully with the theme, and astrological star sign jewellery from Tatty Devine is sure to be a popular Christmas gift this…
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Destination Christmas has arrived at Selfridges
When do you officially start your countdown to Christmas? Is it when you first realise that every advert on TV is for some sort of toy? Is it when you see the giant tins of Quality street have arrived in your local supermarket? Maybe your countdown doesn’t begin until the first Christmas lights switch on, or until you see the John Lewis advert, or maybe you are far more traditional, and start your countdown when you open that first window on your advent calendar. For me, the Christmas countdown starts when Selfridges open Destination Christmas, opening the curtains on their wonderful festive windows, and introduce the ‘elfridges’ who are there…
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Selfridges Destination Christmas – The Emporium arrives in Birmingham
Last Thursday was definitely a red-letter day for lovers of all things Selfridges and all things Christmas. For the first time ever, Selfridges Birmingham opened a dedicated Christmas Emporium. Jam packed to the rafters with all things festive, including the most varieties of crackers I have ever seen under one roof, the Selfridges Destination Christmas Emporium is enough to make Ebenezer Scrooge dispense with the ‘humbug’ and reach for the Yule log – it is just so seasonably fabulous. I was invited along to check out the emporium just before it opened to the public, and this meant a real treat. Prosecco and Christmas foodie treats for breakfast was the…
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Selfridges Destination Christmas
Even in the realms of Christmas in July events, there is always something super special about Selfridges Christmas in July. For fans of the festive season, it is truly destination Christmas. Held in the industrial confines of the Old Selfridges Hotel, this years event had snow, a giant Polar Bear, a Kate Spade pop up shop and some of the most mouth-watering gorgeous food treats I have ever tasted. There were also William and Kate Christmas cards, dancing pigs from Giffords Circus, a Tatty Devine ‘make your own bracelet’ stand and so much more… The one thing I always love about Selfridges Christmas events are the range of items that…
