Ad campaigns Autumn/Winter 2011/12,  christmas,  fashion,  jewellery,  London,  shoes,  shopping,  style

Selfridges – White Christmas leaves me feeling all festive.

Cover of "White Christmas"
Cover of White Christmas

Last Thursday saw the press day to  celebrate the launch of Selfridges Christmas department. This year the theme is White Christmas, and Fashion-Mommy was able to have a sneaky peak at all the exquisite gifts that will be on offer for the  festive season.

Dior Bear £700

It was quite disconcerting to leave the sticky, summer heat outside and to then walk into a winter wonderland, but that’s exactly what happened. Bing Crosby crooned in the background, whilst a snow machine produced flurries of the white stuff. And this was perfectly apt, because there was an awful lot of white stuff on  offer in the gift department.  Beautiful white leather bags from the likes of Anya Hindmarch, Victoria Beckham and Givenchy, sat next to Smythson leather-bound notebooks and diaries. There was also a gorgeous exclusive Orla Kierly White Christmas bag and purse designed especially for Selfridges. And I couldn’t take my eyes off the snowy white Doc Martens, which were frankly amazing!

Mannequins posed in the snow wearing an array of (what else) white dresses designed by Roland Mouret and Vivienne Westwood. There was also a long white Issa column dress that I can imagine the Duchess of Cambridge, well-known for her love of Issa and the colour white, wearing in the coming months.

But not everything was white, nor was everything super luxurious with a price tag to match. There were gifts from all price points starting at just £5.  I loved the Ugg fluffy ear muffs, and the pretty Viktor and Rolf flowerbomb  perfume set, which comes in a gorgeous glittery box. For the men in your life, there were a stylish array of cuff links from Mont Blanc and Lanvin,  along with fabulous, and now frankly obligatory , Christmas Jumpers.

But the most eye-catching and gasp-worthy items were amongst the smallest. A table was covered in an assortment of the most beautiful miniature shoes made by the likes of Charlotte Olympia, Repetto , Dune, Havaianas and Penelope Chilvers. These were joined on the table by mini Fendi baguette bags, and Westwood Anglomania bags. ‘What are these for?’ I enquired, ‘Are they just collectables?’ No, these were the fillings for the special Selfridges Advent calendar. And the price, if you bought it all complete? A cool £18,000! Definitely worth remortgaging the house for!

  • Victoria Beckham Designs One-off Crocodile Bag For Selfridges Christmas Collection (huffingtonpost.com)
  • Christmas in July (notjustrockets.com)
  • Selfridges spoils us with ‘Daringly beautiful’ treats. (fashion-mommy.com)
  • Customise your own Havaianas at Selfridges, Birmingham (fashion-mommy.com)
  • Celebrate ghd’s 10th Birthday with Selfridges (fashion-mommy.com)
  • Kipling “Back to College” launch at Selfridges (januarysublime.com)

Sharing is caring!

Welcome to the world of fashion-mommy, a world of fashion, lifestyle, theatre and fun. Enjoy the ride.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.