Designer Fashion: Facing Difficult Times

For years the elite fashion stores in our major cities, like London and Paris, have welcomed tourists with open-arms as big spenders, but with the outbreak of Covid 19 leaving the big cities like ghost towns, the big designer names are struggling, with no fashion weeks, lack of celebrities on the red carpets to share their designs, and stores and ateliers all closed. It seems that fashion is yet another victim of Covid 19.

We are all aware of how the High Street has struggled, with big names like Cath Kidston, Warehouse and Oasis, the Arcadia group, Debenhams and English classic brand Jaeger all falling victim to the virus, which, combined with the decline of High Street shopping, the rise of online only brands like ASOS, has seen shops shutting at an alarming rate. No one seems to be able to avoid the slump, with even the High Street colossus Primark has seen staggering losses due to having its stores shut and no online presence. The elegant designer stores of Bond Street have also had to close their doors, abandon the traditional fashion week, and look again and their designs. In the luxury sector, brands are predicted to experience a £8.78 billion decline in sales this year according to a new report in Elle magazine.

But fashion, and the industry is fighting back. Jivad Marandi, a prominent British fashion business investor who is investing substantially in the UK Fashion Industry, has said that there needs to be an emphasis on supporting British businesses in the realms of fashion, rather than the asset stripping that has been a notorious by product of the decline of the High Street. Marandi, who is an investor behind successful British design names like Anya Hindmarch and Emilia Wickstead believes that investors should have a long term view, rather than just short term rescue bids.

Fashion houses are also looking at the power of online in order to stage fashion catwalks, trunk shows and films that can showcase their brand beautifully, and of course from a social distance. Fashion Weeks can still work as a shop window, even if they have to be done completely digitally in order to go ahead, and in many ways these shows can meet an even wider audience, so may actually work better in the long run.

Fashion is sometimes seen as frothy and frivolous, especially in the middle of a global pandemic, but the truth is that it is a massive part of Britain’s trade, with British design and style one of our true strengths. It will need a lot of support to emerge from the pandemic in a good way, but with the determination and foresight of designers and entrepreneurs, this should be something that can be achieved.

Victoria Beckham New York Fashion Week 2016

Victoria Beckham New York Fashion Week 

 

 

The secrets behind a beautiful smile

Our smile is important. When we first meet someone, a smile flashed in our direction makes us feel comfortable and warm. A genuine smile encourages others to smile back and conveys an honest emotion. Smiling not only makes us feel better, but it also makes others feel better.

Sadly, there are some people who are reluctant to smile because they are self conscious about the appearance of their teeth, whether it is due to damage, discoloration, or other reasons. A person who is unable to smile or only smiles with closed lips can come across as insincere, and people may feel that the individual is hiding something.

A rare smile from Victoria Beckham

A rare smile from Victoria Beckham

To maintain a good smile, you should visit your dentist regularly. Dentists like this reputable Dentist Newmarket will check not only the health of your teeth, but also the gums, as gum disease can result in tooth loss. Regular dental checks will ensure that your teeth remain healthy. Dentists will check not only the health of your teeth, but also the gums, as gum disease can result in tooth loss. Your dentist will check for plaque build-up, chipped, cracked or loose teeth and damaged fillings. If a problem is detected earlier, it will be easier and less expensive to treat. Dentists can also carry out cosmetic treatments that will repair teeth and improve an individual’s smile.

But you can also create that perfect smile through cosmetic dentistry, which can help to correct more serious problems, as well as using porcelain veneers to improve teeth which are chipped, uneven or discoloured. Cosmetic dentistry was once thought to be the preserve of the rich or of celebrities who had less than perfect teeth, but through reputable companies like the Hartley Street Smile Clinic this is no longer the case. Hartley Street are an experienced, dedicated company that specialise in the best of high-standard cosmetic dentistry and make this available to everyone, offering free consultations so you make an informed decision about your treatment.

Julia Roberts is famous for her Hollywood smile.

Julia Roberts is famous for her Hollywood smile.

Many things can damage teeth. Playing contact sports with no mouth guard can result in tooth chipping or even dislodging. Teeth grinding, also known as bruxism, can damage the teeth over time. Eating foods that are high in sugar or drinking fluids such as soda and fruit juice will damage tooth enamel. Fruit juice may be natural, but it also contains a lot of sugar, which is damaging to teeth. Smoking can stain teeth and cause gum disease or cancer of the mouth. Some types of medication can cause dry mouth, which can affect teeth, as saliva not only helps with the digestion of food, but also protects teeth from decay by killing bacteria. It is also rich in calcium, which helps repair enamel.

Despite all these threats, it is nice to know that there is help out there that can give you the beautiful smile that you deserve.

F&F launch New season range

F&F Clothing are today launching their fabulous new collection, which is being promoted with some very cool imagery. The collection contains wide leg trousers, elongated waistcoats that have surely been influenced by Victoria Beckham, and a black dress that will surely become a staple of many holiday wardrobes come summer.

Colours are stark, a palette of white, black and khaki that give the collection a feel that borders on ‘Out of Africa’ merged with Lauren Hutton’s safari style. The wide leg trousers owe more to the Wallis Simpson 1930s look than the 70s flares and bell bottoms that are on display everywhere else this season. Whilst the striking look with the bandeau tops may not be for everyone, imagine teaming the trousers with fuss free silk shirts, or short sleeved cashmere jumpers. This look would take you stylishly through spring.

My favourite piece is the classic mackintosh in khaki green. I love this as an alternative to cream or beige, and the slightly slouchy style means that this would look just as good belted over jeans, as it would worn over your little black dress.

Inspiration?

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Victoria Beckham, wearing a long sleeveless jacket, arrives back in London after attending Paris Fashion Week

The Collection

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ffss15dThe collection is hitting stores from today, and will also be available online.  Prices range from £22 for the trousers, to £38 for the trenchcoat. The bandeau (if you are brave enough!) is just £5. This collection offers something a little different from the 70s trend that is dominating this season, and I think it is well worth a look!

You can visit F&F.com by clicking here.