Autumn Fashion Preview at House of Fraser

It is been an exciting time for House of Fraser this September, especially when it comes to fashion. New collections have been coming in across the store, with some gorgeous pieces in the Iconic Biba range and the revamped Linea. But the brand that has drawn the most press and excitement has been the return to fashion of Danielle Heleyal, and her brand Issa. Issa became a household name after Kate Middleton wore their blue dress for her engagement to Prince William.

Now the brand is back with a classic range of dresses for House of Fraser. There is, not surprisingly, a Kate dress in the collection, although this is not a copy of the engagement dress (that is the Darcy dress, which comes in a range of colours including that royal blue.). The collection is fabulous in that it is stylish and totally wearable, but also classic and elegant. These are dresses that you will be wearing for years and they will still look as fresh and vibrant as the day you first got them.

Andrew Blanazs is the personal shopper at House of Fraser, Birmingham, and he kindly showed us lots of key pieces from the new Issa collection. as well as showing us key looks from my favourite range Biba, and Linea, which has definitely upped its game for Autumn 17.

Linea

I was totally loving the pops of bold colours, including this season’s red and mustard shades.

Linea Khloe Structured Jacket With Popper £55 Click to visit Linea

Linea Luna Knot Front Dress 375 Click to visit House of Fraser

Faux leather is still a big story, and this bikes style would work to toughen up a shift dress, or just worn casually with jeans and a t-shirt.

Linea Buffy Pu Biker Jacket £75 Click to visit House of Fraser

Another ‘pleather’ jacket. I just adore the fluted sleeves on this one, but, as Andy says, when that trend disappears, you can also take those off and have a three quarter regular sleeve instead.

A few more Linea picks

Linea Eden Floral Cold Shoulder Ruffle Dress £79 Click to visit House of Fraser

Linea Cora Tie Front Dress £69 Click to visit House of Fraser

Linea Farah Pleated Dress £85 Click to visit House of Fraser

Biba

New season Biba has that 1970s feel tied into the Art Deco trends that has always proved to be so iconic. Black and gold are dominating colours, but there are also the red and mustard shades that seem to be so prevalent this season.

My personal favourite piece is the stunning Oriental inspired fan and dragon print dress that has beautiful lace detailing and a tie neckline. This has a lovely 1970s feel and is frankly a bit of a showstopper.

New Biba Devore Fitted Midi Dress £79 Click to visit House of Fraser

 

Biba Tokyo Dragon Printed Pleated Dress £89 Click to visit House of Fraser

More picks from Biba

Biba Printed Frill Layered Dress £99 Click to visit Biba

Biba Leopard Print Pussybow Dress £49 Click to visit House of Fraser

Biba Printed Floral Fluted Sleeve Dress £89 Click to visit House of Fraser

Issa

Issa may just be your go-to brand for a special occasion dress this Christmas, whether you are looking for something classy for Christmas day, or something formal or sparkly for an evening occasion. The dresses embrace jewel colour and a range of styles, from knee length wrap styles, to full length gowns, and with lots of stretchy jersey, these are dresses that will be comfortable, as well as fabulous, this season.

ISSA Millie Ruffle Front High Neck Dress £99 Click to visit House of Fraser

ISSA Megan Printed Dress £109 Click to visit House of Fraser

ISSA Maddie Plain Side Detail Dress £99 Click to visit House of Fraser

A few more Issa picks

ISSA Hazel Knitted Frill Sleeve V Neck Dress £99 Click to visit House of Fraser

ISSA Isabella Satin Dip Hem Dress £129 Click to visit House of Fraser

ISSA Stella Wrap Front Tie Dress £89 Click to visit House of Fraser

Santa Arrives at House of Fraser, Birmingham

Every child loves a visit to Santa, and, if you are in Birmingham, the most beautiful and magical grotto of them all is the one that opened at House of Fraser on Thursday. The House of Fraser Grotto is this year working in association with the Birmingham Children’s Hospital, with all proceeds going directly to the hospital. With this in mind it was fitting that the grotto was officially opened by patients from the hospital in a lovely, moving ceremony.

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The thing I love about the House of Fraser Grotto, apart from the wonderful charity element, is that it clearly has children in mind and totally understands them. It understands that kids are not always patient whilst waiting to see Santa, and so has an area with colouring in pictures where children can enter a competition, and there is also a TV screening seasonal favourites like The Polar Express and Frozen.

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The Grotto itself is truly lovely, full of the magic of Christmas, with houses decorated as Santa’s post room and different children’s bedrooms. There is also a workshop and gorgeous animatronic reindeers that made event the adults in attendance smile. A sleigh, and penguins and acres of snow all add to the feel that you have entertained into a winter wonderland.

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Santa himself is lovely, with lots of time for the children, and, due to his elf helpers, he greets children by name. It is not a rushed experience, children have time to chat to Santa, and there is also time for a photograph, which can then be purchased at the end of your Santa Experience.

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If you are in Birmingham this year, and you have young children with you, I would definitely recommend taking the escalator up to the 5th floor of House of Fraser to enjoy a very special meeting with Santa, one that has its heart firmly in the right place.

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The prettiest Grotto in Birmingham opens at House of Fraser

The most beautiful grotto in the Midands opened today in House of Fraser, Birmingham, promising to bring magic and festive cheer to all who visit. The House of Fraser grotto is run by the Harry Moseley Charity #HHHO (Help Harry Help Others) with all proceeds from admission tickets helping to raise vital funds. We were lucky enough to be invited along on Tuesday for a preview and promptly fell in love with the whole experience.

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The Grotto, which features a very realistic Santa who seems fresh from Miracle on 34th Street, is preceded by a magical Christmas village display, complete with animated penguins and Reindeers. There are house frontages where you can glimpse through the windows and take a look at Santa’s workshop, bedroom, and even the ‘Rackhams’ emporium – a lovely blast from the past for many.

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Photograph credit Jas Sansi

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Friendly elves and pixies chat to the children as they wait to see Santa, also performing tricks and posing for photographs. The mood is perfectly judged for excited children, with things to keep them occupied both before and after seeing the man in red, including grotto will be packed with activities for children to enjoy whilst waiting to meet Santa, including a colouring competition and Santa’s cinema, showing that new festive favourite, Frozen.

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The visit to Santa is just lovely. The elves ensure that Santa knows the names of the children beforehand, so they are greeted personally. The presents are lovely quality, with Joe receiving a dinosaur book that he was really pleased with, and Renee my niece loving her monkey glove puppet. You can also purchase a photographic souvenir too.

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The #HHHO grotto at House of Fraser will be open from 10am – 5pm (Monday – Saturday) and 11am – 4pm on (Sundays) from 29 November – 24 December.  Tickets cost £5 per child and  can be purchased from any of the Homewear and  Childrenswear till points in store.

*With thanks to Kim Stephens from Marketing Birmingham and Georgina Moseley for the lovely invitation.