Last week I was invited to the opening of a fabulous new store in Birmingham’s Bullring. Smiggle is a stationery store that promises to bring fun, choice and must have pieces to any school bag. (think Paperchase with a younger target audience). The store is sure to be a haven for youngsters and teens, as well as a nostalgia trip for any adults who used to collect rubbers and key rings when they were younger. Smiggle is an Australian company that has now opened 16 stores across the UK in 2014. The stores change the stock every six weeks, so there is always something new to see, making it a…