The Brides Trail launch at the Grosvenor Casino

I have been to lots of launches in my time as a blogger. Restaurants, hotels, fashion ranges, new beauty products, even toy launches – I have done them all. But I had never been to a book launch, which is unusual, as I am a voracious reader who loves a new book and book shops more than, well, pretty much everything.

But all this changed on Monday night, when I , accompanied by my sister Jodie, attended the launch of the latest thriller from author AA Abbott. The Brides Trail follows the mysterious disappearance of a glamorous croupier, Kat, and the race to find her by her friends, and also by a sinister knifeman who seems intent on killing her. As the tension mounts, the action moves from Central London, to the seedier parts of Birmingham, including secret tunnels that run under the city’s Jewellery Quarter. It’s a page turner that offers twists and turns at every step, and is already gaining great reviews on Amazon (You can order your copy of the book and read reviews here.)

With my sister Jodie

With my sister Jodie


With a beautiful croupier at the centre of the story, the only place that could possibly host the book launch was a casino, and the Grovesnor Casino on Birmingham’s Broad Street was a suitably glamorous and glossy venue. I was really pleased to see David from Twitter’s Brum Hour, who had been involved with the design of the cover, a memorable deep red affair with a ladies hand, a stunning ring and a trail of blood – think Agatha Christie at her most effective, with touches of Saul Bass Hitchcock movie posters. The champagne and chat flowed as a eclectic mix of bloggers, book lovers, critics and publicists mingled ahead of a much anticipated reading by the author herself.

With Dave aka Brum Hour

With Dave aka Brum Hour

Helen aka AA Abbott, was resplendent in a stunning French Connection dress and introduced the book with a little bit of background, and then read a couple of segments that gave a flavour of the story. These were really well received and enjoyed by the audience. There were then further opportunities for networking and even the chance to take a turn at the Roulette and Blackjack tables – although time didn’t quite allow me to have a go at this (but definitely next time!).


AA Abbott reads excerpts from her latest book


With Helen aka AA Abbott

With Helen aka AA Abbott

I had a wonderful evening and would like to thank Helen for the invitation, I’m sure the book is going to be a huge success.

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5 thoughts on “The Brides Trail launch at the Grosvenor Casino

  1. Ooh, this does sound really different to the usual launch event. I bet it was so fun being in a casino! The book sounds really interesting, it really does. I’m not usually a big reader and I wouldn’t have thought of this category would be so appealing to me but it sounds like a real page turner!

  2. I’m so glad you could make it to the book launch, Emma – you looked great! Thanks so much for telling everyone about The Bride’s Trail. I love Birmingham and I hope that shines through in the book.

    You can peek inside the book on Amazon and there are free short stories on my website too, at

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