Visiting Jacques Vert in Grand Central Birmingham

On Wedensday I was invited by Publicasity to visit the brand new Jacques Vert store in Birmingham’s Grand Central. This was a chat to have a look around the shining new store and to talk about all the new ranges, including a very exciting coat collaboration with Paul Costelloe. I spent a lovely hour talking all things fashion and admiring some really lovely pieces.

The new store is also a new concept for Jacques Vert, being a flagship for the re-invigorated brand. In the past, Jacques Vert has been a concession in some of the cities larger department stores, and has had a reputation as being a destination for mother of the bride – beautifully made and classically cut, but not exactly at the cutting edge of fashion. But new designs and collaborations with the likes of Belville Sassoon designer Lorcan Mullany have given Jacques Vert a new lease of life. The Birmingham store is a continuation of this.

The store is just beautiful, and is full of beautiful things. I literally fell in love with so many dresses and coats. The store also has a section dedicated to petites, which I’m told has also been very popular with a younger customer who are looking for a slightly shorter length. Accessories are also given wonderfully presented space, with a selection of brooches and necklaces, as well as traditional wedding and ladies day fascinators.