Art Deco styling from Next

A good friend once said to me that Art Nouveau was all about summer – pretty colours, swirls and florals, but that Art Deco was Winter – a stark palette of black, white, cream with a few bright primary shades thrown in. I would take the metaphor further and say if Nouveau was day, then Deco was most definitely night. And maybe that’s what makes Art Deco styling so perfect for glamorous festive evening wear.

Next have taken the Deco trend that has been such a key story in recent seasons and have reinvented it for Winter 2012. Taking all those stark, contrasting colours – the black and white, or black and cream, and then adding a dash of gold or red or green, Next have made the Art Deco palette strong and modern. Dresses are shorter than they would’ve worn in the 1930s, but the elements of Deco are all there, with geometric shapes and cutaway details and intricate beading that could come straight from vintage sources.

Next have shown that you can add Deco style to your wardrobe with a few accessories, the stunning Pyramid effect bracelet would be the perfect talking point against a little black dress. And there are also nods to daytime wear – just how incredible is the black and camel day bag that would hold everything, but needs 30s style tweeds to show it to its best advantage.



Black And Camel Colour Block Textured Bag 

Black And Gold Embellished Clutch 

Berry Sequin Stripe Dress £50 

Stud Dippy Hem Dress £55 

Green Embellished Dress £60 

Gem High Neck Top £32 

Embellished Vest £32 

Black Beaded Peep Toe Shoes 


Mid Heel Peep Toes from £28 c

Crystal Effect Pyramid Expander Bracelet