Brit Girl focus from Boden

With London Fashion Week well under way, tonight’s fashion post focuses on a brand that is well on its way to becoming a British institution itself. Yes, I could only be talking about Boden, with its emphasis on cool British style and wearable trends that are influenced by a range of decades, eras and style icons.

Looking through the new in section, there is definitely an emphasis on comfort as well as luxury. Boden want you to be cosy and snug and warm, but at the same time, they want the Boden woman to look stylish and elegant, even as the temperatures start to take a tumble. And so we have the ‘New Brit Girl’ collection, which is a collection that in Boden’s own words, offers ‘ luxurious fabrics, contemporary cuts and statement making separates.’ Think knitwear, in a range of colours and yarns, dresses that will take you from day to night, in block colour and prints, with differing lengths, and, happy days, many with sleeves.  Winter coats are also making an appearance, but if you fancy something a little different, I am totally obsessing over the Charlotte Cape – super cute and just a little bit super hero too.

Here is my current edit of my fave Boden pieces. Do you intend to add a bit of Boden to your wardrobe this Autumn/Winter?

Many of the shoes I featured in this post have now been unveiled in different colour ways, so it is worth checking it out again.

You can also sign up for the much anticipated Boden Icons range, a limited edition collection that is being modelled by the amazing Karen Elson, and promises pieces inspired by Britain’s rich, eclectic heritage. Sign up to hear more about the collection here.

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