It is hard to believe, But the iconic Selfridges store in Birmingham celebrated its 10th birthday this week. And, of course, being Selfridges, it celebrated with a seriously stylish party, complete with mouth-watering cocktails and canapes, and some seriously quirky entertainment.
It is hard to even imagine Birmingham without the stunning Selfridges Building, as much a part of the city skyline as The Rotunda, The BT Tower or St Martin’s in the Bullring. The Moet Bar on the top floor has become a real destination, and so was the perfect setting for the birthday celebrations. General manager Vicki Cain gave a lovely speech to kick off proceedings detailing some exciting new developments for the store, and then guests were treated to a special performance by Operatic drag queen Le Gateau Chocolat, who had a powerful voice and a great line in black prom dresses!
With Mojitos served rustic style in mini glass jars and stripy retro straws, Cosmos and Champers, delicious mini ice cream cones and a bar brimming with Oysters, Selfridges threw a party their way, and completed the night by gifting all guests a stunning Diptyque candle.
A truly amazing night – here’s to the next 10 years!
To celebrate Selfridges Brum 10 – watch out for a whole series of events and happenings this weekend, including a very special performance from Tincy Stryder,
Tinchy Stryder Live on 2
Saturday 7 September, 3pm
It’s shopping, but not as you know it. Enjoy an exclusive in-store performance by rapper and DJ Tinchy Stryder.
Selfridges yellow van
Our yellow van will be driving around Birmingham, stopping along the way to offer passersby make-overs, beauty touch-ups and gifts…
Saturday 7 September – Moor Street Train Station 11am – 2pm
Come and see the Krispy Kreme team who will be handing out samples of their mouth-watering doughnuts.
Sunday 8 September – Moor Street Train Station 11am – 3pm
The Laura Mercier team will be hosting 5-minute smoky-eye master classes.
Folli Follie will be giving away special birthday bags for every 10th customer on Saturday 7 September plus get the chance to buy the exclusive Fiorissimo wallet in store.
Kurt Geiger has 10 pairs of shoes up for grabs – across the five days of celebrations, two lucky customers will win each day.
Michael Kors will be treating shoppers to a special gift with every purchase.
Mulberry has created an exclusive canary yellow edition of the sought-after Bayswater – a truly luxurious keepsake.
Ted Baker will be hosting drinks and treating you to an exclusive birthday gift with every purchase.
Topshop is offering a birthday gift with every purchase over £50.
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