Happy 10th Birthday Selfridges Birmingham

It is hard to believe, But the iconic Selfridges store in Birmingham celebrated its 10th birthday this week. And, of course, being Selfridges, it celebrated with a seriously stylish party, complete with mouth-watering cocktails and canapes, and some seriously quirky entertainment.

It is hard to even imagine Birmingham without the stunning Selfridges Building, as much a part of the city skyline as The Rotunda, The BT Tower or St Martin’s in the Bullring. The Moet Bar on the top floor has become a real destination, and so was the perfect setting for the birthday celebrations. General manager Vicki Cain gave a lovely speech to kick off proceedings detailing some exciting new developments for the store, and then guests were treated to a special performance by Operatic drag queen Le Gateau Chocolat, who had a powerful voice and a great line in black prom dresses!

With Mojitos served rustic style in mini glass jars and stripy retro straws, Cosmos and Champers, delicious mini ice cream cones and a bar brimming with Oysters, Selfridges threw a party their way, and completed the night by gifting all guests a stunning Diptyque candle.

A truly amazing night – here’s to the next 10 years!

To celebrate Selfridges Brum 10 – watch out for a whole series of events and happenings this weekend, including a very special performance from Tincy Stryder,

What’s happening?

Tinchy Stryder Live on 2
Saturday 7 September, 3pm
It’s shopping, but not as you know it. Enjoy an exclusive in-store performance by rapper and DJ Tinchy Stryder.

Selfridges yellow van
Our yellow van will be driving around Birmingham, stopping along the way to offer passersby make-overs, beauty touch-ups and gifts…

Saturday 7 September – Moor Street Train Station 11am – 2pm
Come and see the Krispy Kreme team who will be handing out samples of their mouth-watering doughnuts.

Sunday 8 September – Moor Street Train Station 11am – 3pm
The Laura Mercier team will be hosting 5-minute smoky-eye master classes.

Folli Follie will be giving away special birthday bags for every 10th customer on Saturday 7 September plus get the chance to buy the exclusive Fiorissimo wallet in store.

Kurt Geiger has 10 pairs of shoes up for grabs – across the five days of celebrations, two lucky customers will win each day.

Michael Kors will be treating shoppers to a special gift with every purchase.

Mulberry has created an exclusive canary yellow edition of the sought-after Bayswater – a truly luxurious keepsake.

Ted Baker will be hosting drinks and treating you to an exclusive birthday gift with every purchase.

Topshop is offering a birthday gift with every purchase over £50.

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