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Happy birthday to the Gudrun Sjoden Stripy Top
It has been 35 years since Scandinavian design legend Gudrun Sjoden first produced her classic striped top. That first order consisted of an order for just 30 tops in 3 different colour ways, a test to see how well received the garment would be. Since then, the design has become a total classic, with over 300,000 tops being sold around the world. It is an integral part of the Gudrun Sjoden story, whatever the season, and shows how true, good design is able to stand the test of time. As a huge fan of Gudrun Sjoden for quite some time, I was recently asked if I would like to review…
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Reviewed ‘Gry’ Cotton Tunic from Gudrun Sjoden
When the sun is beating down making us all feel a little hot and sticky, there is nothing in your wardrobe that can beat the coolness of a cotton tunic. It ca help you avoid sunburn by covering the sensitive skin on your shoulders, and yet the freshness of the cotton also means that you remain looking fresh and cool even when the weather reaches 100 degrees. Gudrun Sjoden has produced a really beautiful cotton kaftan that is just perfect for the gorgeous weather we are enjoying at the moment. Called the ‘Gry’, this is a 1970s vintage style tunic that is also a great buy if you are going…
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Reviewed – Gudrun Sjoden Caramel Skirt
One of the great things about press days hosted by PR companies is that you get to discover new brands that you then fall in love with. This happened to me when I attended a Varg press day and was introduced to Scandinavian brand Gudrun Sjoden. I had never heard of the label, but instantly felt an affinity with the cool and casual designs that seemed to be perfect for working moms to have in both their on and off duty wardrobe. I reviewed some pieces from the Autumn/Winter collection in November (you can read that review here), and was very pleased when Rachel from Varg asked if I would…
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Introducing Gudrun Sjoden…
The title is a little bit naughty to be honest, because if you live in Sweden, where Gudrun Sjoden was born, or in much of Europe, where the brand is well established, Gudrun has been a well-known name for many years, opening her first boutique in Stockholm as early as 1976. The label is not so well-known in the UK, but I think this is all set to change. The first UK boutique has opened in London and is just so pretty that you must pay a visit, whilst the latest ranges are sure to appeal to anyone with a love of labels like Boden and White Stuff. I was…








