Rejoice ladies of the Midlands who don’t conform to the average bra sizes, we now have a destination in Birmingham where we can find beautiful underwear in the most sumptuous of surroundings. Bravissimo has now opened on the revitalised Cannon Street, and offers a glorious range of underwear, sleepwear and clothing that takes all cup sizes into consideration. I went along a couple of days ago to check out the ranges, and the bra fitting service. The verdict? I wanted to buy the whole store!
“Today, Bravissimo customers are able to ask themselves ‘which bra do I like’ rather than ‘what comes in my size’.” I love the Bravissimo philosophy when it comes to underwear, with cup sizes that go straight up to L. They realise that swimwear also needs this sort of range, and that dresses could also fit better if they addressed that not all women who are size 18 have the same sized breasts. It really feels that when you walk into Bravissimo, you have so much choice available, whatever your size.
The new Cannon Street store is a real destination. On two levels, the first floor stocks bras and underwear from brands such as Panache, Lepel, Curvy Kate and Freya, as well as Bravissimo’s own designs. There is also the fabulous Pepperberry range of clothing (so many beautiful dresses!) and swimwear and underwear. All items come in a fabulous range of sizes, and there are also maternity options and underwear that is perfect for wearing under wedding dresses.
The ground floor is the bra fitting suite and it is just beautiful, with sofas where your friends can sit and wait in comfort while you have a fitting. The dressing rooms are lovely – all are named after customers, with quotes from said customers on the inside of the door. A lovely robe hangs inside so you are not left half naked whilst you are waiting for different sizes and designs.
I was totally shocked by just how accurate and quick the fitting is. There are no tape measures, Bravissimo can find the size you need by looking at your breasts and taking in the size and the shape. Catriona, who fitted me, was very accurate in finding the size I needed (38F) and in remembering the designs that I had liked as we had walked the store. She also gave me lots of tips on how to put on a bra, no more fastening around the front and twisting it around – you will damage the wires for a start. You need to put your arms into the bra and then fasten on the widest hooks, this will give you the option to tighten your bra once it has been washed a few times.
Bravissimo offers a really brilliant service in terms of fitting and design for those of us who generally struggle with bras – no more ugly boulder holders hoisting us into shape – these days the designs are fresh, sexy, flirty – basically whatever we want them to be.
39-40 Cannon Street
Telephone: 0121 643 9612