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How Gucci Has Leapt to Mainstream Success in 2018
If 2018 has demonstrated anything, it is that ‘millennials’ and teens absolutely love Gucci. It is, by far, the brand that has left the biggest mark this year and currently sits at the top of the Lyst fashion index. It is something that has been a few years in the making, though; in 2017, around 50-60 percent of Gucci’s sales were from consumers under the age of 25. But, where has Gucci’s success come from? If we rewind a few years, Gucci was a well-known brand but was far from being as popular as the likes of Louis Vuitton or Balenciaga. Today, though, Gucci has become the must-have brand that…
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Charlotte Casiraghi’s European glamour
She is the totally gorgeous combination of a very famous and beautiful grandmother and equally gorgeous mother, and now, in her own right, Charlotte Casiraghi of Monaco is becoming quite the style icon. Last week saw her sport a stunning new choppy hairdo, very reminiscent of that of Arizona Muse, and a total showstopping of a dress for the 2013 Monaco Rose Ball. The feathered Chanel number was frothy and pretty and young, totally suiting the glamorous young woman currently entrancing European fashion. This is not the first time that Charlotte has shown serious style credentials. As a face of Gucci she has all of Frieda Giannini’s great designs at…
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Charlotte Casiraghi – The new campaign for Gucci
Gucci’s new campaign again stars the beautiful Charlotte Casiraghi, the daughter of Princess Caroline and the granddaughter of the legendary Grace Kelly. Again, rather than full on glamour, it allows Charlotte’s earthy beauty to shine through whilst wearing a simple wardrobe of plain white shirt, cigarette pants and horsebit loafers. The campaign is entitled ‘Forever Now’ and is a showcase for design classics. I love the whole relaxed feel of this campaign, and the beautiful black and white shots taken by Inez Van Lamsweerde and Vinoodh Matadin. Many have already noted the similarity to her grandmother’s dressed down, casual look, but I think that the shots are totally modern, showing…
