Superdry Spring/Summer Press Day

The Superdry Superstore on Regent Street is certainly one that lives up to the name ‘Super’. It is a palace of a store, and certainly the perfect venue for a press event, with more than enough space to show new collections to great advantage. On Thursday that is just what happened, when Superdry introduced the collections that have us thinking again to sunnier times.

This was a collection that will certainly convert those that think that Superdry is all about jeans and clunky boots.There was just so much to admire. I loved the ‘Mod’ style tailored jackets, with military style gold buttons, and flashes of colour. English heritage was represented in tweed blazers, again lifted to new realms with unexpected flashes of neon.DSCN4913

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Then there were bags. I think I’ve found my absolute fave beach bag in the ultra bright and clear perspex, that promise they will be waterproof and carry everything. I adored the felt satchels, and the glossy metallic pink versions – a new departure for Superdry, but one which is oh so successful.

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Superdry Summer is full of cool cotton perfect for scrunching up and packing for long hot Summer breaks. Interest levels are lifted with the use of lace and hot colours. I love the use of 1980s tiers for cute beachy dresses, and the soft leather jackets in pastel shades perfect for those early Spring days when there is still a definite chill in the air. China blue is a popular colour, teamed with white for a fresh, pretty look. Key looks include the gorgeous yellow, lace fronted sweatshirt style top, and the black fringed beach cover-up with a boho style Ibiza vibe.

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It was very easy to make a lust list from this eclectic collection, with many items that my wardrobe is just crying out for.

To view the current Superdry collection, click here.

Zatchels are going from strength to strength

One of my favourite brands has had a pretty impressive couple of months. Zatchels, the fabulous Midlands based company who design a range of leather bags to literally die for, have opened two new stores, a pop up shop at Bicester Village, and just this week, a factory shop in Leicester.

The pop up shop was officially launched in June by the lovely Donna Air, giving Zatchels a great royal connection to tie in with it’s proud ‘Made in Britain’ tag. And, as you would probably expect from Zatchels, this store is a veritable treasure trove of soft leather, bright colour and expert design, with a wide range of different Zatchel designs available.

If you are looking for the perfect birthday or Christmas present, or thinking about the perfect back to school bag for the teenager in your life (or maybe you’re a teacher – these are just perfect if you are), then I would definitely recommend a trip to Bicester this summer, you will be able to snap up a bargain.

But if you don’t fancy travelling to Bicester, maybe scared of the temptation that would come from all those other Bicester Village stores, then maybe a trip to the brand new factory shop in Leicester could be the answer to your prayers. With savings of up to 40%, you could treat yourself to a guilt free bag, or three…

So this summer, there is no excuse for not picking up a gorgeous new Zatchel. What are you waiting for?

Boden New Season – Gorgeous spring brights

The Boden Spring/Summer collection was one of the most exciting I saw at the press days, and it is now hitting stores and online. This is a collection that is just bursting with colour of every shade, on dresses, knitwear and accessories. And, being Boden, all those gorgeous, quirky touches are there in abundance, from button back jumpers to colour blocking bags.

This collection reminds me of Miu Miu in many aspects. Stripes are teamed with spots, dresses have a 1960s feel with Peter Pan collars and colours seemed designed to be both clashing and matching in equal parts. The Highbury Dress, in particular, could be a Miu Miu design and is the sort of dress that Alexa Chung looks so fabulous in, especially when teamed with 1960s style sling-back kitten heels.

I think the Boden accessories are also going to be much sought after this season. The colour pop duffle style bags are fabulous, particularly in the mustard shade, whilst the colour clash satchel is a design classic given a new breathe of life.

Key Picks

Boden Button Back Jumper From £59.00 click to visit Boden

Vintage Ponte Dress From £79.00 click to visit Boden

Highbury Dress From £89.00 click to visit Boden

Lexington Skirt From £49.00 click to visit Boden

Colourblock Bag From £89.00 click to visit Boden

Colourblock Bag From £89.00 click to visit Boden

Modern Woven Top From £49.00 click to visit Boden

Audrey Jumper - £69 click to visit Boden

 

Offer: 10% off plus free delivery and free returns. New customers receive a free gift
Code: Q245
Ends: 27th Jan

Click here to visit Boden